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Pakeezah

This collection features delicate zardozi & tikki work on the finest, pure benarasi silks. Apt for the festive season, Pakeezah adds a touch of sophistication and grace to all your occasions. Embrace your celebrations with timeless elegance and effortless chic

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Pakeezah

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Lamhe Drop II

Just added some sizzle to our recent Lamhe SS 24 collection with handpicked pastel shades and colorful embroideries on premium Benarasi Chanderi fabrics.

Keep looking hot this summer and don't miss our signature embroidered co-ord sets.

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Lamhe Drop II

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Lamhe Men

Introducing "Lamhe Men" – a fusion of tradition and contemporary sophistication. Elevate your wardrobe with our premium ethnic menswear collection, meticulously crafted from luxurious Benarasi fabrics, ideal for making lasting impressions at grand weddings, festive celebrations, and cultural gatherings.

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Lamhe Men

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Best Sellers Under 25K

Explore our curated collection of timeless ensembles, adored since our inception, all priced under 25k

Discover an exquisite range of kurta sets, chic frock styles, and elegant coord sets - your ultimate value-for-money Indian wear essentials

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Best Sellers Under 25k

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Lamhe

The best parts of our lives are moments we spend with ourselves or with the people who matter! “Lamhe” is inspired by such small and nameless everyday moments.Signature prints and delicate embroideries on the finest breathable fabrics from Benaras is the hallmark of this collection.
This season be it that brunch, girls' night out or your favourite summer wedding, we have you covered.

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Lamhe

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Baatein

An ensemble of signature prints, exclusive placement embroideries, vibrant festive colours and luxurious fabrics, Baatein Festive Edit 23 is a collection designed to be a conversation starter, to evoke complements, said or unsaid from men and women alike.

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Baatein

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Jashn

A symbol of togetherness, a symbol of joy. Jashn stands for all this - and much more! Our latest collection is crafted for the times spent together..

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Jashn

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Madhubala Chapter II

Dance, twirl, celebrate!
Our Pre-Festive collection symbolizes heritage and community.
Hand embroidery, rich hues and classic silhouettes.

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Madhubala Chapter II

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Madhubala

Grace, charm, and nuance come together to create a look that balances tradition and modernity!
Expect royal hues and intricate embroidery.

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Madhubala

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Wo Noor

Spring Summer 23

Sunshine dreams, blooming within.
The fragrance of summer, in every weave.
Wrapped in love,
A collection of masterpieces
Only for you.

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Wo Noor

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Tu Jhoom Episode II

'The Celebration Continues'

Tu Jhoom episode II takes euphoria to the next level with its intricate applique embroidery and vibrant colours!

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Tu Jhoom Episode II

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About Niti

Niti Bothra is an Indian couturier, known for her exquisite designs in contemporary ethnic wear, curated for the modern woman! Born and brought up in a Punjabi family with a military background and having strong roots in Bikaner, Rajasthan, Indian heritage & culture is imbibed in her being. Her label is a confluence of contemporary styling & Indian craftsmanship.

Niti's cultivated sense of fashion, eye for detailing & culturally rich experience helped pave the way for her own label in 2015.