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Gulzar

Like a garden in full bloom, the Gulzar Collection celebrates grace and timeless charm.
Inspired by the delicate dance of petals, each piece blends rich hues with intricate embroidery, reflecting the beauty and rhythm of nature.
Soft pastels meet bold accents, creating a symphony of colors that whisper stories of love, nostalgia, and effortless elegance.

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Gulzar

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Gulzar Men

Introducing 'Gulzar Men' – a seamless blend of heritage and contemporary elegance. Enrich your wardrobe with our premium ethnic menswear collection, thoughtfully designed using exquisite Benarasi weaves. Perfect for weddings, festive occasions, and cultural celebrations, these timeless pieces are crafted to leave a lasting impression.

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Gulzar men

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Embroidered Co-ord Sets

A collection of effortless co-ord sets designed for the season of sunshine. Chic, easy, and fuss-free, perfect for brunch parties, intimate gatherings, and laid-back summer days.

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Embroidered Co-ord Sets

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Riwayat

This collection connects us to our roots, carrying stories and traditions through generations.
It blends timeless craftsmanship with festive elegance, honoring heritage while embracing the present.

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Riwayat

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Founder's Festive Favourites

Handpicked from all our festive collections, this curation is Niti’s personal favorites as well as our festive best sellers!

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Founder's Festive Favourites

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Pakeezah

This collection features delicate zardozi & tikki work on the finest, pure benarasi silks. Apt for the festive season, Pakeezah adds a touch of sophistication and grace to all your occasions. Embrace your celebrations with timeless elegance and effortless chic

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Pakeezah

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Best Sellers Under 25K

Explore our curated collection of timeless ensembles, adored since our inception, all priced under 25k

Discover an exquisite range of kurta sets, chic frock styles, and elegant coord sets - your ultimate value-for-money Indian wear essentials

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Best Sellers Under 25k

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Lamhe Drop II

Just added some sizzle to our recent Lamhe SS 24 collection with handpicked pastel shades and colorful embroideries on premium Benarasi Chanderi fabrics.

Keep looking hot this summer and don't miss our signature embroidered co-ord sets.

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Lamhe Drop II

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Lamhe

The best parts of our lives are moments we spend with ourselves or with the people who matter! “Lamhe” is inspired by such small and nameless everyday moments.Signature prints and delicate embroideries on the finest breathable fabrics from Benaras is the hallmark of this collection.
This season be it that brunch, girls' night out or your favourite summer wedding, we have you covered.

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Lamhe

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Baatein

An ensemble of signature prints, exclusive placement embroideries, vibrant festive colours and luxurious fabrics, Baatein Festive Edit 23 is a collection designed to be a conversation starter, to evoke complements, said or unsaid from men and women alike.

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Baatein

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Jashn

A symbol of togetherness, a symbol of joy. Jashn stands for all this - and much more! Our latest collection is crafted for the times spent together..

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Jashn

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About Niti

Niti Bothra is an Indian couturier, known for her exquisite designs in contemporary ethnic wear, curated for the modern woman! Born and brought up in a Punjabi family with a military background and having strong roots in Bikaner, Rajasthan, Indian heritage & culture is imbibed in her being. Her label is a confluence of contemporary styling & Indian craftsmanship.

Niti's cultivated sense of fashion, eye for detailing & culturally rich experience helped pave the way for her own label in 2015.